P.O.D.System is a footwear concept derived from adidas collective memory. Built upon a podular sole unit, the shoe unites archival elements with the latest technologies to create a new era of purposeful footwear design.
The sneaker takes its name from a running technology invented in 1995. P.O.D.System or ‘Point of Deflection System’ was a unique three-dimensional cushioning developed to provide shock absorption and stability in the outsole at the point of impact.
Inspired by the original shoes podular design, we reimagined this cushioning technology for a new era, fusing three individual podular elements together to create a sneaker purposefully built for natural motion.
Partnering with one of the world's most prestigious footballers, Paul Pogba, the P.O.D.System campaign is a celebration of community and humble upbringing. Pogba, adopting the role of a storyteller, narrates the spot through the lens of current day Parisian youth, emphasizing the importance of family and friends. The campaign demonstrates that just like the POD-S3.1, you can be great alone, but you are always better together.
In honor of Peace Day, September 21, 2015, Burger King invited McDonald's to team up to create the McWhopper — a burger built for world peace. If they said yes, we’d mark this "burger wars" ceasefire with a one-day pop-up McWhopper shop in Atlanta on Peace Day, halfway between the two headquarters.
Following McDonald's decision to decline, five brands came together to create a one-of-a-kind burger. Watch what Burger King, Denny’s, Giraffas, Krystal's and Wayback Burger did to help raise awareness for World Peace Day. #PeaceDayBurger
Agencies of Record: Code & Theory, Y&R New Zealand, Alison Brod Marketing + Communications, The David Agency, Rock Orange, Turner Duckworth, Horizon, Assembly & Flying Fish Productions
Grilled Dogs Training Video Feat. Snoop Dogg
When Burger King was going to break into the hot dog category in 2016, they wanted to create a surprise launch that would catch competitors completely off-guard. But thanks to lessons learned in previous campaigns, we knew there was an extremely high chance that the news would be leaked early on social media by BK’s eager 230,000+ crew members during internal training.
So we thought, what if we used those leaks to the campaign’s advantage, and create an employee training video specially designed to be leaked on social media. Helping educate employees while simultaneously working as an announcement that Grilled Dogs were coming to the world.
Casting and featuring none other than Snoop Dogg himself to be the official spokesman, we turned a standard training video into branded entertainment. And within days, the video leaked and spread online like wildfire. Generating nearly 3.5 billion impressions, and earning $50 million in media.
In the end, with the help of some internal insight, the Grilled Dogs training video became a cultural phenomenon, and the campaign’s success proved that BK could flame-grill more than just burgers.
Agencies of Record: Code & Theory & Alison Brod Marketing + Communications & Gifted Youth Productions
The Movember King
Every year nearly 1.1 million men are diagnosed with prostate cancer, the third leading cause of cancer death in men. This year Burger King teamed up with the Movember Foundation & Gillette to shed light on the global issue by having The King shave his iconic beard for the first time ever & launch the #KingstacheChallenge for the month of November.
Throughout the month, Burger King will challenge its fans & competitor brands to join the #KingstacheChallenge by growing their own ridiculous moustaches to share via social media & spread awareness.
Agencies of Record: Code & Theory, Alison Brod Marketing + Communications, Yacht Club Productions
Cheesy Tots Are Back
Burger King teamed up with actors Jon Heder and Efren Ramirez, from the 2004 hit movie Napoleon Dynamite, for the comeback of the century: Cheesy Tots. Watch as the two recreate one of the most memorable tater-tot moments in pop culture history.
Agencies of Record: Code & Theory & Alison Brod Marketing + Communications & Honor Society Productions
Live It Up
Looking to rebrand and appeal to a new generation of millennials, 7UP partnered with seven up-and-coming DJs and seven events as part of its yearlong #7x7UP program. With the launch of Electric Daisy Carnival, located in New York City, we were tasked with capturing 7UP’s new brand presence and content to live across their social feeds.
Agencies of Record: Code & Theory
World Literacy Month Drive-Thru Stunt
September is World Literacy Month. According to the World Literacy Foundation, 1 out of 5 people in the world can’t read or write – 20% of the population globally. Watch what Burger King did to put customers in the shoes of those who experience illiteracy everyday.
Agencies of Record: Code & Theory, Alison Brod Marketing + Communications & Brehm Lab Productions