Senior Art Director
Code and Theory | 2018
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Looking to launch one of the most anticipated sneaker drops of 2018, we were tasked with creating a custom digital experience to highlight the core qualities of the newly revamped 1970’s Nite Jogger silhouette. We launched a custom-built landing page that allows users the ability to interact directly with the new silhouette, highlighting its key reflective components and new design. Additionally, the page speaks to the juxtaposition of day versus night creativity, highlighting that it’s never too late to pursue your vision. Within 9 hours of the fashion colorway launch, Nite Jogger was sold out in North America and Europe.