Associate Creative Director
Code and Theory | 2021
__

Amazon Ads is an advertising platform that helps businesses of all sizes connect with their customers at every stage of the brand journey. But their visual identity was outdated and uninspiring, making it difficult to stand out amongst competitors. With this in mind, we created a bright and approachable identity system ranging from new colors, photography, illustrations, videos, and more. It took only six months for our system to fully enter market.