Creative Director
Code and Theory | 2023
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Amazon Ads has the tools to help small businesses succeed. But the broader narrative around the world’s biggest brand needed a major reset. Namely, we needed to show small businesses that we care about their success—and that our tools can help achieve it. By spotlighting the efforts of business owners everywhere, ‘Ads That Work As Hard As You Do’ became an evocative, immersive new story that showed every small businesses dream come true: a world where their next customer is always within reach.