Senior Art Director
Code and Theory | 2018
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P.O.D.System or ‘Point of Deflection System’ is a footwear concept derived from adidas collective memory. Built upon a podular sole unit, the shoe unites archival elements with the latest technologies to create a new era of purposeful footwear design. Inspired by the shoe's makeup, we created a custom build landing page highlighting the three individual podular elements and stories allowing users to dive deep into the adidas archive– celebrating both talent and innovation around the globe.